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Friday, March 29, 2024

Joseph in style

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Get that high shine look in timeless classics done in glossy PVC

The idealized masculine, the idealized feminine in British brand Joseph’s collection, each mirrors the other; a distorted reflection where clichés are twisted and magnified.

Typical signifiers of a masculine uniform—city man attire, military fatigues in camouflaging neutrals—contradict the overtly female caricatures of purity and provocation portrayed alongside the wardrobe as role play.

Joseph combines masculine elements and feminine details in its Autumn/Winter 2017collection
 

Nostalgic English tapestries, regal silhouettes and buttoned up details jar against plastics and glossy PVC. Handmade garments with slipping hems, unraveling seams and trailing topstitching oppose the immaculate processes of technical manufacture. 

Exaggerated collars and cuffs become markers of gender. Solid, sometimes stiff, fabrics—cotton, felt, canvas—reveal the slinkiness of heavy sateens, leotard jerseys and French laces.

With a symphony of classic styles rehashed and reinvented, Joseph will surely keep you ahead of the fashion pack this season. 

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Selected styles are available at Joseph at SM Aura Premier, and S Maison at the Conrad Hotel.

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