The Body Shop has recently been acquired by Natura Brasil, after being with L’Oreal for the past 11 years. This brings together two companies that believes the only way to be beautiful is nature’s way, and whose brand DNA is strong on ethics.
“The ethical values and expertise of Natura make it the perfect new owner of The Body Shop to accelerate the rejuvenation of the brand and its future expansion,” said Jeremy Schwartz, Chairman and CEO of The Body Shop.
Natura Brasil is Brazil’s no.1 cosmetics manufacturer, and the leader in the direct sales sector. Based in Cajamar, Sao Paulo, the company employs 7,000 staff in seven countries: Brazil, Argentina, Chile, Mexico, Peru, Colombia, and France.
Sustainable development has been the Natura Brasil’s guiding principle since it was founded in 1969. Everything the business had done since that time has been based on a commitment of respect for the environment and social responsibility.
It feels responsible for the environmental impact of its activities—from raw material extraction to logistics, processing, manufacturing, and packaging. And this approach has led the company to develop its environmental and sustainable policy over the past 40 years, and Natura Brasil is now recognized as the second most committed business to sustainable development in the world by the Corporate Knights Order–Global 100. This ranking is announced each year at the World Economic Forum in Davos.
The Body Shop, of course, is a British iconic brand, focusing on innovative, nature-inspired products. Founded in 1976 by Anita Roddick in Brighton, England, The Body Shop has expanded into a global leader in ethical and natural beauty, with the deep-rooted belief that business can be a force for good. It is now present in more than 60 countries around the world, through various distribution channels including more than 3,000 point of sales and e-commerce.