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The smell of champions

Inside the contemporary Lacoste man is the legacy of an original. René Lacoste: tennis champion and inventor. René Lacoste, was known for his focused and driven mode of play that transformed into a smile as soon as he left the court.

Nicknamed the “Crocodile” thanks to the tenacity he demonstrated during his matches, Lacoste was also a meticulous and stylish tactician. Inspired by his moniker, he asked a friend to design a crocodile that he wore embroidered on his blazer. This emblem quickly became the figure of his international renown and is now an icon symbolizing confidence, determination, and tenacity—qualities that René Lacoste displayed on and off court.

Today, Lacoste celebrates the tenacious origin of the Lacoste Crocodile with a launch of a new fragrance: L’Homme Lacoste.

L’Homme Lacoste has a masculine woody spicy scent 

A woody spicy scent, L’Homme Lacoste captures the inimitable heritage of René Lacoste, elegantly ignoring the rules to being free from convention. The fragrance’s structure reveals the sides of the modern Lacoste man. Dynamic top notes of mandarin and sweet orange essence combined with unexpected fruit quince and rhubarb infuse the energy of confidence. Determination evident in the vibrant spices at the heart of black pepper, ginger, transparent jasmine, and almond, revealing the L’Homme Lacoste man’s strength of character. His timeless elegance is revealed in a masculine and sensuous woody base featuring cedar wood with dry amber, musk, vanilla, and Akigalawood. The mix of masculine and elegant notes of L’Homme Lacoste is created for men who live by the philosophy that winning is nothing without style.

Crafted with sophisticated packaging codes, L’Homme Lacoste’s tall and masculine bottle subtly echoes the icons of the brand and the essence of the scent. Inspired by the graphic lines and color of a tennis court, the translucent rectangular shaped glass bottle is profiled with a luminous silver box on its façade. Inside the frame is a silver crocodile, the icon of the brand positioned above the chic navy blue lettering that matches the ridged navy rounded cap.

In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 3, Newport Mall, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’sShangriLla, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, TriNoma, Ayala Center Cebu, Abreeza Davao, SM Davao and Veranza KCC Mall. Lacoste Accessories is located at Gateway Mall and Glorietta 4. 

Topics: L’Homme Lacoste , René Lacoste
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