ohw? is the shared vision of two footwear professionals with many years of experience. Their aim is simple: to bring a fresh approach to men’s footwear with contemporary and functional designs.
Designs are kept simple and uncluttered, allowing them to showcase these skills, the standard of their manufacturing and their attention to detail.
ohw?’s design process takes place in the UK, beginning each season with numerous “field trips” for creative inspiration.
They collaborate with leading footwear designers to translate their pick of the latest trends and then work closely with their production team to develop these from concept into reality.
All the materials used are of the highest quality, ranging from premium suede and nubuck to full grain leathers.
Every pair comes with all leather laces, linings, and socks, as well as authentic details such as hand-stitching and size markers along the cut edges of the upper materials (the traditional way that shoemakers indicate the sizes of cut pieces).
Although their designs are trend led, function is also a priority. All of their shoes and boots are designed to be “optimum fit” (pretty damn comfortable) and have combination rubber/phylon soles.
Phylon is more usually found in the midsole of sports shoes, which means their footwear is exceptionally easy to wear. From having their own factory to handpicking the people they work with, they believe that everything they do should be a reflection of who they are.
This is the reason they chose the name ohw? and why their first marketing creative features not models, but some of the people who work with them. This commitment extends to every part of the business because they want to emphasize the authenticity of the brand. For this reason, every pair of ohw? shoes is even individually hand-signed by the person in the factory doing the final quality check.
ohw? shoes are available at Rustan’s Makati and Rustan’s Shangri-La Plaza.