Swimwear redefined for every woman
SM Woman’s new collection is cruise classic resort wear designed for the everyday woman. This season, the department store private label affords its clientele a game-changing product edit for Spring/Summer 2017.
Keying into consumer behavior, local trends, and a truly global aesthetic, the new SM Woman caters to discerning women of style; women of informed taste, eclectic preferences, and specific influence. It’s a brand that caters to every woman, fit to clothe all ages, body types, and lifestyles.
The beachwear collection begins with a printed lineup of Botanicals, swimwear separates tailored in sharp shapes: with only grommets, knotting and, ties for detail.
The Nautical set edges up classic one-piece swim styles with sailor stripes and lace-up details. The Romantic collection’s flounced black and white bikinis highlight poolside chic in sheer embroidered cover-ups cut close to the body. All swim styles are available in a wide range of shapes and cuts for all body types at all SM Stores nationwide.
The visual campaign is brought to life by an international roster of models from Ford Modeling Agency. The women were flown-in from New York and were selected to represent the archetypes of the new SM Woman: Adriana @adrianacernanova is feminine in her classic beauty, Clair @clairwesternberg is youthful with her elfin features, and Harmony @harmonyboucher is strong in her versatility, nuanced with a close-crop of jet-black hair.
The new SM Woman campaign signals a return to form, and an ambitious vision for the future of Philippine fashion. Beginning with Spring/Summer 2017—and upward and onward—SM Woman redefines homegrown fashion for the modern global Filipina, living up to its promise of being the Fashion for Every Woman. For style updates, new product deliveries and upcoming promotions, follow @smwoman and @gtwbysm.