Heineken, the world’s number one international premium beer, has successfully made its way to the Philippines. Known for its iconic green bottle and the smooth, refreshing gold liquid that it contains. Heineken is also known for its creation of beer experiences that are meant to excite and surprise the Filipino consumer.
Heineken’s official launch, held recently at the World Trade Center, spun its “Open Your World” message into an engaging experience for Filipinos to live beyond their boundaries, inspiring them to open up to new places, new people and new experiences.
Featured at the launch were bar setups from iconic locations around the world (Amsterdam, Tokyo, New York, Rio de Janeiro and Ibiza) where guests got a first-hand experience of what it was like to enjoy an ice-cold Heineken beer in one of these cities. This was made more enjoyable by the unique entertainment provided and food representing each location, featuring break-dancers from the streets of Brooklyn to a sushi chef serving up fresh fare to the guests, among others.
In opening the world to the Philippines, Heineken stands by its belief that the world is packed with possibilities and opens fresh connections for Filipino consumers that can potentially enliven and thrill them.
The event was attended by a myriad of guests, ranging from artists to radio DJs, sportsmen to industry titans, and Asia Brewery Heineken Philippines’ (ABHP) executives and staff who were excited to bring this flagship product to the country.
The guests were welcomed by Cyril Charzat, ABHP managing director, and Michael Tan, Asia Brewery Inc’s chief operating officer.
Present in 192 countries, Heineken is truly the world’s premium beer. First brewed from humble beginnings in Amsterdam in 1864, the Heineken brand, as we know it today, was born in 1873 and has grown to encompass the globe.
From the Netherlands to Brazil, South Africa to the Solomon Islands, Heineken is now proud and excited to have the opportunity to engage with Filipinos and provide them with a high quality beer.
As Heineken opens the world to Filipinos, there will be a constant flow of unique innovations entering the market that will enable them to explore new experiences they constantly seek, while pushing the boundaries in the beer category to delight local consumers with the perfect product experience.
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