Much like their iconic green bottle, Mountain Dew is making another historic mark by launching the country’s first ever DEWmocracy. With two new and exciting flavors, #DewBlueShock and #DewLivewire, they are inviting you to take a stand and let your voice be heard.
The two limited-edition flavors are Blue Shock, the Dew charged with Raspberry Citrus and Live Wire, the Dew with a blast of Orange. Between the two, Blue Shock is known to be cool and stunning. It lets action do the talking and leaves you, well, in shock. It has a distinct raspberry-like flavor that is unique to Filipinos. On the other hand, Live Wire is loud and electrifying. It is the Dew that hypes the crowd before jumping. As an orange flavor, Filipinos are sure to like its taste of familiarity.
“The goal of DEWmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain,” said Brand Manager Kay Paras.
Mountain Dew has always been known to champion innovation on all levels. Over the years, each campaign the Dew brand has created focuses on creativity, adventure and passion, empowering each Dew drinker to embrace new experiences and try new things. From action to sports to entertainment to art to gaming, Mountain Dew is always on hand.
Two of the country’s top influencers are to lead each flavor to victory —Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock—to make the campaign more exciting. “Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” says Ramon.
However, Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”
“With a campaign such as this, it’s impossible for us not to think of ways to make it extra fun and exciting for our consumers. Adding the two well-renowned influencers is a sure fit for each limited-edition flavor as well as the brand,” added Paras
Be heard and make your stand. Everyone has a voice. Are you #DewBlueShock or #DewLiveWire? Vote now on Twitter and Instagram to make your votes count. Voting period starts August 13 and voting will close on October 31. Voters of the winning flavor will have a chance to win a brand new pickup, perfect for your next wild adventure.
Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook page www.facebook.com/mountaindewPH/ and don’t forget to follow @MountainDewPH on Twitter.