Thanks to magazines, TV shows, movies, advertisements, and social media, our idea of beauty has become defined by the Western standard: light skin, a slim frame, a tall nose, and big eyes, among other traits. But while our culture has evolved to uphold one racially-specific look, science, on the other hand, defines beauty as somehow more diverse.
It’s been proven that our brains are hardwired to see beauty— not in the color of skin, ethnicity, or age— but in the harmony and proportion that comes from a mathematical value called the Golden Ratio. This value (1.618:1), also called the divine proportion, is present not just in people’s faces, but in elements of nature and iconic artworks and landmarks too.
Recognizing this more objective and quantitative measure, and aiming to change the underrepresentation of Asian beauty, Merz Aesthetics has created the program MAAT Golden Ratio Search. One of the world’s leading aesthetics companies and known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ultherapy—the non-invasive skin lifting procedure for the brows, under the chin, and neck—Merz Aesthetics is searching for faces from 10 different Asian countries, including the Philippines.
Eligible Filipinas can join the MAAT Golden Ratio Search for the Best Face of the Philippines, where one will become the country’s representative among other faces in Asia.
“We’re excited to have a program that moves past the subjective definition of an attractive and beautiful face for something more universal,” shares Merz Philippines Country Manager Jorge Libanan. “By applying a concrete scientific measure, not based on social, cultural or ethnic factors, Merz aims to represent Asian women in the world of aesthetics by highlighting the diversity of what can be considered the best faces from the region.”
Think that you measure up? Find out all about the search at www.facebook.com/UltherapyPH. Submission of entries is until Sept. 30.
Selected participants will take part in the program, which culminates with the Philippine representative being presented at the 8th Annual Meeting of the International Society for Dermatological Surgery (ISDS) in Bangkok, Thailand, and receiving a stipend and aesthetic treatments from Merz Aesthetics.
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