Gap introduces Recycle Your Blues, a denim drive campaign that invites everyone to donate any old pair of denim jeans at their nearest Gap store. Upon donation, participants receive a 40 percent off voucher for their next denim purchase. The campaign will run through Aug. 31.
Shaping the world one denim at a time
Gap believes that one pair of denim jeans can do a world of good to someone in need. All donations to Recycle Your Blues will benefit Hands On Manila, a volunteering organization committed to empowering individuals to act as citizens and realize their ability to contribute to the community. Hands On Manila will not only be using the denim for donations, but also in creating a livelihood program which aims to teach the urban poor how they can recycle old jeans. Through Gap and Hands On Manila, everyone gets an opportunity to connect and become contributing members of the Filipino community by the simple act of donating their denim jeans.
Elevated American Style
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes. From fashionably distressed to slim to classic fit, Gap jeans are available across many fits, styles, washes and sizes. Customers are sure to find a pair (or multiple) that are comfortable, stylish and flattering. There’s nothing more all-American than Gap’s classic, contemporary jeans paired with a polo shirt, sweater, or blouse, and as a family favorite of mom, dad, daughter or son, there is a match for every style.