Stars turn insta-hearts to insta-donations
TV/movie stars recently battled it out for a cause in the first ever #VivoPerfectSelfieCup, of top five premium global smartphone brand Vivo, collecting a total of P101,980, which the smartphone brand donated to Habitat for Humanity Philippines, a non-profit housing organization tackling poverty by building and renovating homes for families in need.
In the #VivoPerfectSelfieCup, celebrities competed with a goal of garnering the most number of likes for their perfect selfies.
Selfies of Yeng Constantino, Erich Gonzales, Jessy Mendiola, Enchong Dee, Andrea Brillantes, Jane Oineza, Sue Ramirez, Miles Ocampo, Maris Racal, and Loisa Andallo were posted on the Vivo Philippines Instagram account (@vivophil), captured with the brand’s newest flagship phone, the V5 Plus, equipped with the world’s first 20-megapixel dual front camera and the most advanced selfie technology to date.
These selfless stars asked netizens to like their selfies on the Vivo Instagram page (@vivophil), with every vote equivalent to P1 donation to Habitat for Humanity Philippines.
Teen star Andrea Brillantes emerged as the Vivo Perfect Selfie cup winner, with a total of 18,848 likes.
Although only one star emerged as the triumphant #VivoPerfectSelfieCup victor, every like for each celebrity photo was converted into one peso, raising P101,980, all given to Habitat for Humanity Philippines.
Vivo brand director Annie Lim and Vivo brand executive Christian Jocson handed over the donation to Francis Hussein Mamasabulod, Habitat for Humanity Philippines partnership manager, and Rowena Kakilala, Habitat for Humanity Philippines individual giving manager on March 22 at the non-profit organization’s headquarters in Makati City.
Also present in the event were Vivo brand executive Charisma Buan, Vivo digital specialist Nelson Perez, Habitat for Humanity Philippines individual giving officer Tricia Abrigo and Habitat for Humanity Philippines direct marketing officer Mateo Bautista.
Lim expressed her gratitude to all the participants to the #VivoPerfectSelfieCup. “Vivo thanks everyone who joined our contest. Above all else, our brand always aims to help Filipinos have a better life and through participating, we gave hope to homeless families in the country,” she said.
Aside from the donation to Habitat for Humanity Philippines, Vivo also awarded brand new Vivo V5 Plus phones to 10 lucky likers.