Choose your summer style
There are many reasons why we love summer – the sun, the sea, the laid-back days, and elegant nights.
There are also many reasons why we love summer’s style – crisp white dresses on the resort report, modern boho expressions on the music festival scape, athleisure attitudes, easy weekend casuals, and stunning summer night party looks.
The SM Store’s #LoveYourSummerStyle invites you to create the summer style you love with fashion picks you can mix and match, start your own trend and just be yourself.
With that, the #LoveYourSummerStyle campaign highlights The SM Store with #SMStyleSeries bringing top stylists, photographers and metro style influencers for a series of styling activations. These include a fashion styling talk, a styling session and photo session.
These include Team RainXEm who will talk and style: celebrity stylist and Meg Magazine EIC Rain Dagala and fashion stylist Em Millan; Preview’s EIC Isha Andaya Valles, and creative director Vince Uy; Mega’s EIC Peewee Reyes-Isidro and stylist and assistant editor Angelo Ramirez de Cartagena and L’Officiel Manila EIC and fashion stylist Pam Quinones.
Master make-up artists Jigs Mayuga and Jake Galvez will have a beauty makeover talk and make-over sessions; while photographer BJ Pascual will give some fashion photography tips to shoppers.
Completing the #SMStyleSeries line up are blogger besties — Laureen Uy, Nicole Andersson and Kryz Uy, who are ready for their styling activation.
Follow The SM Store on Facebook facebook.com/TheSMStore and Instagram @thesmstore for schedules of #SMStyleSeries.