The new standard in clean
Miele, a premium kitchen and home appliances from Germany, recently unveiled its latest range of laundry appliances – the W1 washing machines and T1 tumble dryers. Touting a multitude of added features and advanced technology, unprecedented standards in cleaning performance, as well as the highest energy efficiency rating available in the market of A+++, Miele is set to revolutionize laundry care as we know it.
Since its founding in 1899, Miele has always adhered to the company philosophy of “Immer Besser,” which means “Forever Better,” a promise that is reflected in the legendary quality and longevity of the company’s products. This represents Miele’s continuous contribution to improving the quality of life.
Five years of research and development and millions of Euros have been invested in the making of the new generation of Miele laundry appliances. All parts of the washing machines and tumble dryers have been redesigned, tried and tested over and over again to ensure that they are durable enough to last for 20 years.
Miele W1 Washing Machine
A new era has been launched in the history of laundry care. With the new W1 generation of washing machines, laundry is washed cleaner, more conveniently and textile-specific than ever before.
Three of world’s firsts in laundry innovation are responsible for this revolutionary and new standard in clean: 1) TwinDos 2) CapDosing and 3) PowerWash System.
TwinDos is the world’s first built-in dosing system of detergents for both colored and white garments. No other liquid detergent system washes whites as well as colored garments as thoroughly as this two-phase system. TwinDos operates in two stages: The first detergent (Miele UltraPhase 1) removes soiling caused by grease and protein before the second detergent (Miele UltraPhase 2), which has a higher cleaning power, sets to work on stubborn stains such as those caused by red wine and coffee. Depending on the type of fabric and the amount of load size that you put in the washing machine, both detergents are automatically dispensed at precisely the right time and at the correct ratio. Thanks to this automatic dispensing system system—available exclusively from Miele—one can avoid overdosing or underdosing, resulting in detergent savings of up to 30 percent while still maintaining outstanding cleaning results.
CapDosing is another exclusive Miele feature that caters to special and delicate fabrics. For instance, woolen items are protected against shrinkage and felting (himulmol in Filipino), breathable sportswear are cleaned and unpleasant odors are neutralized and outdoor wear such as parka/jackets’ water repellant characteristics are retained while being cleaned. This capsule dispensing system facilitates the precise use of conveniently portioned fabric detergents, additives or fabric conditioner.
At the heart and soul of the new PowerWash system is a second pump in the form of a circulation pump. In combination with a special drum rhythm and rotational speed, detergent penetrates the load deeper and faster.
Sixteen years ago, Miele had set new standards with its patented honeycomb drum design ̶ a feature that remains unparalleled to this day. Small perforations in the honeycomb sculptured surface allow a thin film of water to be created between the drum and the laundry. This results in the laundry gliding gently inside, thereby protecting the garments’ fibers perfectly.
The new generation of T1 tumble dryers harmonizes perfectly with the W1 washing machines and ensures precise drying through Miele’s tried-and-tested PerfectDry system—even if the water contains significant amounts of calcium. This is by no means the norm on tumble dryers. The calcium content in the water influences residual moisture sensing, and in turn, has an impact on drying results. This patented PerfectDry function takes the current calcium content of the water into account and adjusts the program accordingly. This ensures that the laundry is neither too dry nor too wet. The selected drying stage is always achieved.
Another unique program of the new T1 tumble dryer is the SteamFinish feature that reduces the need for ironing and depending on the type of fabric, may even dispense the need for ironing altogether. Water from the condensate container is sprayed in the machine and heated up to create steam. This serves to remove wrinkles and to gently flatten the fabric. This is especially useful when you have clean but wrinkled clothing, say when you come back from travel and have some unused clothing which got wrinkled inside the suitcase. Just pop it into the dryer, choose the SteamFinish program and it’ll be ready in no time.
Miele Domestic Appliances are exclusively distributed in the Philippines by Focus Global Inc. Showrooms are located at the Ground Floor of The Residences at Greenbelt, San Lorenzo Tower, Esperanza Street, Makati City, (02) 794-2095; Twenty-four Seven McKinley, 24th Street corner 7th Avenue, McKinley Parkway, Bonifacio Global City, (02) 705-9999; Pioneer corner Reliance Streets, Mandaluyong City, (02) 634-8587; and The Design Center of Cebu, P. Remedios corner A.S. Fortuna Streets, Mandaue City, Cebu, (032) 238-7605. For more information, visit www.focusglobalinc.com