Wearable technology

Power Mac Center presents the Hottest digital lifestyle essentials at the 20th Philippine Fashion Week

In today’s digital age, wearable technology can already blur the line between tech and fashion. Though integrating tech in wearable apparel is still in its rudimentary stage, we’ve gone as far as wearing Google glass and smartwatches. And while we wait for wearable tech to become mainstream, there are lifestyle gadgets that surely complete a person’s everyday fashion staple. 

In the recently concluded 20th Philippine Fashion Week, premium Apple partner Power Mac Center collaborated with some of the country’s renowned fashion designers to showcase the hottest lifestyle tech that goes in union with their trendy collections. 

Sonix cases make a unique fashion statement with Jerome Salaya Ang’s 'Into the Unknown' collection
The two-day fashion event highlighted Power Mac Center’s new digital lifestyle staples like iPhone cases, bags, and Apple Watch bands presented in a series of shows. 

According to Joey Alvarez, marketing director of Power Mac Center, it is an honor to be the Official Technology Partner of the Philippine Fashion Week for the second time. “The visual feast it provides is the perfect backdrop for us to introduce our own ‘collection.’ This year, we made sure to carefully select functional pieces that complement the contemporary urban lifestyle,” he adds. 

Jeffrey Rogador’s Holiday 2016 collection 'Prints and Patterns' complements the minimalist design of laptop bags from HK-based brand thecoopidea
Wireless personal activity trackers from Misfit debut at the 20th Philippine Fashion Week with Melchor Guinto’s 'Enigma' collection
During the first day, Melchor Guinto’s “Enigma” collection featured Misfit sporty wearables. The wireless personal activity trackers that can record even cycling and swimming progress complements the designer’s edgy and sporty vibe. Randall Solomon’s “Midnight Rose” collection made use of beyerdynamic headphones that transport the women in bob cut hair into sci-fi movie characters with Parisian undertones. Global brand Sonix which specializes in fashion accessories for iPhones was highlighted by Jerome Salaya Ang’s collection “Into The Unknown” that closed the first day of the fashion affair. 

beyerdynamic headphones accentuate this sophisticated piece from the 'Midnight Rose' collection of Filipino designer Randall Solomon
Jerome Salaya Ang complemented with fashion accessories from Sonix
On the second day, Jeffrey Rogador’s street wear “Prints and Patterns” collection lit up the runway with his modern interpretation of Philippine tribal patterns and textures. The colors and linear designs of his collection blend perfectly with Hong Kong-based brand of laptop bags thecoopidea in backpacks, shoulder bags and hand bags. For Sidney Perez Sio’s “10,000 Joys and 10,000 Sorrows,” his pink hues and florals featured Moshi’s carryalls and gadget-carrying cases made from water-resistant fabric and vegan leather. Closing the Fashion Week was Cherry Samuya Veric with her “Viva!” collection inspired by the Sinulog festival. Her models wore tribal patterns in sequins and handcrafted leather together with Casemate Apple Watch Bands.  

A model in a Sidney Perez Sio’s design carrying Moshi’s Codex laptop case
Cherry Samuya Veric’s 'Viva!' collection paired with Case-Mate’s fashion-forward bands for Apple Watch
Power Mac Center is celebrating its 22nd anniversary through a series of lifestyle events anchored on the arts, music and fashion. 

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Topics: Wearable technology , 20th Philippine Fashion Week , Apple , Power Mac Center

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