Coconut products, especially those ingested, are getting a renewed interest thanks to the largely wellness conscious millennial market, which comprise over 50 percent of the local workforce.
In a series of focus groups organized by New Nutrition Business, results revealed that millennials aged 24-33 liked the taste of coconut, expressing how much they enjoyed coconut-based products.
Recent studies show that virgin coconut oil, which was once shunned for its high saturated fat content, is now considered a “superfood” as it is rich in lauric acid, which the body converts into monolaurin that serves as an antimicrobial agent.
Following trends and extensive research, local coconut producer ProSource Coconut, Inc. (ProSource) and its international brand NUCO, respond to a significant change in market behavior over the past 15 years, shifting from offering only virgin coconut oil into a multi-product venture offering non-traditional coconut products that will cater to the growing concern for health and wellness relevant in today’s generation.
The NUCO Coconut Wraps, which comes in four different flavor variants: Original, Moringa, Turmeric, and Cinnamon, is an all-natural alternative to breads and wraps used in burrito, for example.
The brand also offers the NUCO Coconut Crunch Cereal, a gluten- and grain-free snack best eaten with almond or coconut milk, or as a topping on salads.
In addition to these all-natural and organic coconut food items, personal care commodities like ProSource Cocogugo Shampoo, ProSource Extra Virgin Coconut Soap, and ProSource Extra Virgin Coconut Calming Oil are popular with those who pine for smooth and moisturized skin and hair without harmful chemicals.
All ProSource and NUCO products are available at prosourcecoconut.com and on BeautyMNL and Lazada.