Being a mother or an entrepreneur are two of the hardest jobs in the world, but many people are managing to do both at the same time thanks to eCommerce platforms that allow entrepreneurs to sell products and services anytime and anywhere.
Deciding to make the jump in juggling multiple roles is not an easy feat. But these mompreneurs prove that it can be done with amazing devotion, passion, and pure determination.
From a full-time working mother, to a self-sufficient business owner
The advent of eCommerce has allowed Anna Liza Dinco-Dime, a full-time virtual assistant and a single mom of two, to finally put up her own business and start selling without a huge amount of capital. She started selling via social media but decided to quit and explore other platforms since she spent so much on ads yet it did not translate into sales.
Once her Lazada store was already setup and orders were already coming in, she found out there were no pickups in their area, so she did her research and signed up for Lazada’s FBL (Fulfillment by Lazada) service wherein seller ships its items to Lazada’s warehouse and from thereon, Lazada is responsible in processing, packing, and shipping these items out to customers.
the recent 11.11 sale, she sold more orders than she expected and didn’t encounter any problems since a drop off point was already available in her area.
“As a single mom, I always want to be able to provide the best future for my kids, and with the help of Lazada, I am able to save more money for myself and for my family,” she shares. Her store, MustHavePH, selling turmeric tea, serums, and body scrubs have, at present, far surpassed her initial capital.
Fostering quality family time
To provide for her family, Maylyn Bartolome had to move to China as an overseas Filipino worker tutoring the children of her employer and doing household chores. She was earning enough money but could not bear being away from her family.
After a year, she decided to move back home and used their family’s savings to set up their own customer printing business at a shopping mall in Quezon City. But with the high cost and low traffic, their earnings were not enough to break even, so they decided to pull out after two months.
With no means of providing for their growing family and barely paying their monthly rent and utilities, Mommy Maylyn needed a plan B. So she used the printers on hand to sell custom shirts, bags, and backpacks on Lazada. From then on, their business continued to take off—able to send their four children to private schools, invest in mutual funds, and pay their monthly bills on time.
Beyond generating additional income for Maylyn, Lazada has allowed their family to be together. To this day, DesignPlus on Lazada is the Bartolome family’s bread and butter.
Former graphic designer turned big beauty brand owner
Selling was innate for Nina Dizon, a proud mom of two and a former graphic designer-turned-makeup line owner. She was a micro-entrepreneur back in college, commissioning graphic logos for online sellers, venturing into selling ukay-ukay, then owning and operating her own online skin care brand Fairness & Flawless.
Mommy Nina took three courses but decided to drop out because she was determined to build and focus on her business, thus the birth of Colourette. Today, she takes pride in her locally-made lipstick, eye shadow palettes, face powder, brow pencils, and the like.
Since the brand first set foot on Lazada, Colourette has grown a lot receiving over 3,000 orders a day.
“Lazada really paved the way for greater brand recognition, the platform has aided in setting up the stage for Colourette to be among the top beauty brands of today,” she shared.
An advice from Nina, “Don’t be afraid to venture and get out of your comfort zone. You’re a mom and we all know we’ve got super powers, so might as well channel that into something that would help bring food to the table or even finance our future. You have nothing to lose and everything to gain!”
Lazada offers fashion, beauty, and health items up to 90 percent off during the Women’s Festival sale on May 17-19.