In a bid to encourage and teach parents how playtime can help children learn, a brand of baby and kids products stages the Play Days program.
An effort created in 2012, Johnson’s Baby’s Play Days program brings to light the importance of play in children’s learning.
“Active play allows your children to learn firsthand about the ever-changing world and gives them the opportunity to have a multi-sensory understanding of the beautiful planet they live in,” Johnson’s Baby said in a statement.
Every year, the brand has made it its mission to make playtime more meaningful. The recent staging held on March 24 put focus on the idea of “Play to learn” (Sa laro natututo).
“We have noticed that gadget time has replaced playtime for a lot of parents and kids. However, it is actually during playtime that children build many foundational life skills they need,” shared Johnson’s Baby senior brand manager Aldellyn Po.
She added, “We want to bring the fun into learning with an event that teaches parents how playtime can be enjoyable and educational as well.”
“Play Days 2019: Sa Laro Natututo” featured different play zones like the Blue Think Tub, Pink Showdance Zone, Yellow Imagiland, and Free Play Teamwork Zone that combined learning experiences and entertaining adventures for all the wide-eyed toddlers present.
The four zones highlighted how a child can learn different skills like problem-solving, self-expression, communication, and flexibility. It was also in each play zone that guests were given various play hacks on how they could bring home the fun that they experienced at the event.
“To a child, the world is a huge playground where they can create and imagine anything they want. What we at Johnson’s want to highlight is that playing doesn’t end at fun. It really is about learning through active play where they can gain skills like teamwork, creativity, problem solving and body coordination,” added Po.
To help make it easier for parents to recognize the importance of their kids playing outside while the little ones stay fresh, Johnson’s launches its newest limited edition Powder Blossoms. The Shiny Drops Shampoo and Summer Blooms Powder keep children fragrant up to eight hours.