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Friday, April 19, 2024

Award celebrates Filipino microentrepreneurs

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Nine outstanding Filipino micro business owners, who overcame adversity to achieve success, were formally honored in a ceremony held at the Metropolitan Museum of Manila. 

Award celebrates Filipino microentrepreneurs
From left: Citi Philippines public affairs head Lisa Coory, BSP Deputy Governor Chuchi Fonacier, and BSP Inclusive Finance Advocacy Office concurrent head Pia Roman Tayag

Bangko Sentral ng Pilipinas, Citi Foundation, and the Microfinance Council of the Philippines, Inc. recognized the microentrepreneurs during the 16th Citi Microentrepreneurship Awards. 

Extolling the value of unwavering perseverance, hard work, and innovation displayed by the winners, Citi Philippines chief executive officer Aftab Ahmed said Citi is “honored to recognize and celebrate successful entrepreneurs whose perseverance, determination and conviction to pursue their dreams serve as an inspiration to others.”

Award celebrates Filipino microentrepreneurs
16th CMA national winner Erwin Ramos and Citi Philippines CEO Aftab Ahmed

Accepting the top award was Erwin Ramos of Bulacan, producer of fishballs and other processed products. Ramos was joined by other awardees: Maria Elena Estadola, a handicrafts business owner, regional awardee for Luzon; Rosario Amoroto, a calamansi processing business owner, regional awardee for Visayas; Arnold Viado, a balut producer, regional awardee for Mindanao; and Mary Grace Bayalas, midwife and owner of a birthing home, Youth Microentrepreneur of the Year.

Special awards recipients were Estrella Balnao, a coffee farmer and producer; and Romeo Ponio, a corn and vegetable farmer, who both took home the recognition for agri microbusiness. The special award for community leadership went to Jessette Oquendo, owner of a pasalubong center for Palawan crafts; while Marisa Ganding, a spa and wellness center owner, received the special award for startup microbusiness.

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The Citi Microentrepreneurship Awards has, since its inception, remained steadfast in its mission of raising awareness on the transformative power of microentrepreneurship and microfinancing, serving as tools in poverty alleviation.

Award celebrates Filipino microentrepreneurs
CMA regional winner for Visayas Rosario Amoroto and Joey Concepcion

BSP Deputy Governor Chuchi Fonacier underscored how the CMA program “has served as a vehicle to encourage other aspiring microentrepreneurs nationwide and to spread the message that through the value and nobility of hard work, anything is possible.” 

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