Premier seaside living at Freia

In the heart of Hamilo Coast in Nasugbu, Batangas lies a seaside sanctuary that offers a panoramic view of the tranquil West Philippine Sea and lush green mountain ranges of Pico de Loro. 

Built and operated by SM Prime Holdings, the property’s newest three-step midrise condominium development promises to enchant unit owners and visitors with its natural beauty tucked in dense foliage.

A 90-minute drive from Manila, Freia is envisioned to become the premier sustainable beachside residence that combines modern design and high-tech connectivity to meet the needs of today’s travelers. 

Freia, Pico de Loro Cove’s latest residential development, features prime view beach condominium units offering encompassing vistas of the West Philippine Sea and Mt. Pico de Loro.  
Boasting a contemporary tropical-inspired architecture, the master-planned estate designed by Broadway Malyan, GF & Partners, and Budji + Royal features 223 units, 214 of which will be two-bedroom units and nine will be penthouses. The two-bedroom units will range from 67 to 146 square meters in size, while penthouses are bi-level and will have three bedrooms each.

At a press conference, Arch. Arlie Cruz said the structure design, which meets international standards, was inspired by local influences and culture.

“The theme for Freia is tropical Filipino and what makes it different from other buildings is that it adapts to the climate of the surroundings. The structure also faces the favorable winds so that it boosts circulation,” he said. 

The coastal condominium will be built in such a way that it maximizes the scenery. Each exquisitely designed units will have floor-to-ceiling glass windows and expansive terraces to let residents enjoy Pico’s untarnished natural sights. Special corner unit owners can also expect a 180-degree view of sea and mountains from the balcony. 

“What we did in all the units in Freia is that we positioned it horizontally so that the bedroom, living room, and kitchen or dining room face the view that the buyer purchased,” said Alexis Ortiga, SM Prime senior assistant vice president for sales.

Each unit at Freia is designed with floor-to-ceiling glass windows and an expansive balcony to maximize nature’s views.

In line with Hamilo Coast’s dedication to reduce environmental impact, sustainable green building strategies are expected to be incorporated within the residential development. Some areas of Freia will be equipped with a rainwater harvesting system and powered by solar panels to provide power to common areas. Natural lighting and ventilation will also be integrated in its hallways and lobby. 

To date, Freia will be the fifth condominium located at Pico de Loro Cove. Other existing condominium clusters surrounding the coastal resort are Myna, Carola, Miranda, and Jacana. All condos, including Freia, were named after the birds regularly found in Hamilo Coast. 

Different from other condominium developments, it will be the only one to have its own lounge deck, outdoor and kiddie pools, function rooms, and lush pocket gardens. Unit owners of the earlier developments will have to go to the country club if they want to use a function room or go swimming.  

Freia residents will also have access to the beach club and Pico de Loro Cove’s 1.5-kilometer stretch of pristine white sand beach in less than a five-minute stroll, making it the closest to the beach among Hamilo Coast’s cluster of condominiums. 

Pico de Loro’s Beach and Country Club offers a variety of first-rate sports facilities and outdoor pursuits such as kayaking, mountain trekking, cove boat tours, or bird watching, to satisfy the more adventurous. 

Following the successful groundbreaking in August this year, Freia’s completion is expected by the end of 2021, and target turnover is expected to begin in 2022. 

“Adopting the notion of ‘360 degrees of comfort and convenience,’ we want everything to be within reach—from appreciating and partaking in nature’s beauty, to creating new memories and experiences with loved ones, to having everyday conveniences and facilities close by,” added Ortiga.

Call (02) 945-8000 or visit for inquiries.

Topics: Pico de Loro , Hamilo Coast , Nasugbu , Batangas , SM Prime Holdings ,
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