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A celebration of Filipino Christmas tradition

A shopping mall chain pays homage to the Filipino Christmas spirit with its holiday activities and festivities. 

A celebration of Filipino Christmas tradition
Gary Valenciano co-created ‘Awit at Laro,’ a project that celebrates music and culture by reintroducing traditional Filipino games to the youth. 
Highlighting everything that is great about the Filipino Christmas, Ayala Malls invites everyone to awaken amazing experiences this season and partake in the spirit of giving and fun. 

“As a nation, we have always looked forward to Christmas. At the heart of the Filipino Christmas is love for family, embracing traditions, and celebrating togetherness—all these you will feel and experience in different shapes and forms from each and all of our Ayala Malls. We are excited to refresh it up for thousands of families who spend the season with us, and invite everyone to Awaken Amazing Christmas Wonder at Ayala Malls,” says Jennylle Tupaz, head of Ayala Malls Group.

Awaken festive harmony 

In the spirit of reigniting the tradition of song and playfulness, Ayala Malls hosts “Awit at Laro,” a project that celebrates music and culture by reintroducing traditional Filipino games to a new generation of youth through music and the arts. The project, the brainchild of Gary Valenciano and Bambi Mañosa, aims to raise funds for UNICEF, the Tukod Foundation, and the Shining Light Foundation.

The “Awit at Laro” album features 10 reimagined traditional songs and 10 brand new songs about Filipino games that we’ve loved and perhaps lost in childhood—this Christmas will be the time to experience them again and share them with the younger ones through the uplifting tunes in collaboration with top Filipino composers and singers. There will also be an “Awit at Laro” concert, which will tour 21 malls throughout the country during Christmas season, spreading the joy of music across the Philippines. 

Directed by Paolo Valenciano, it will feature Gary Valenciano, Steps Dance Studio and artists from the album, including Kiana Valenciano, Jona, Gab V, Katrina Velarde, Darren Espanto, Lara Maigue, Yeng Constantino, Joey Ayala, RJ Dela Fuente, AC Bonifacio, Daryll Ong, and Janella Salvador. The shows begin on Nov. 3 and run until Dec. 22 at Ayala Malls across the country.

Awaken amazing acts of generosity

More than about receiving presents, Christmas is about giving. Making more kids happy this holiday season, Ayala Malls launches Laruang Aguinaldo. From Nov. 3 to Dec. 16, participating department stores and toy stores will be selling toys that customers can purchase and donate to UNICEF and Kids 4 Kids. 

Awaken time-honored traditions

On Nov. 3, Ayala Malls officially launched the holiday season with a Christmas tree lighting, as well as Filipino-inspired décors using vibrant colors and designs reminiscent of indigenous textiles that are also the inspiration for the work of Ayala Corporation chairman emeritus Don Jaime Zobel, which is featured at the Greenbelt tunnel every year.

Ayala Malls will also be offering community shows, cantatas, and concerts throughout the holiday season, and, on top of Ayala’s traditional fireworks and light shows, awaken amazing lights of wonder through “A Night of Lights” at the Ayala Malls, a 3D projection mapping in partnership with Panasonic every weekend from Nov. 16 to Dec. 23 in Glorietta, Greenbelt, Alabang Town Center, UP Town Center, Ayala Malls Fairview, and Ayala Malls Solenad.

Awaken togetherness

The mall chain invites shoppers to gather their loved ones and enjoy a day of shopping, dining, and entertainment at Ayala Malls, and enjoy amazing holiday thrills and deals with Christmas sale activities at Alabang Town Center, TriNoma, UP Town Center, Solenad, Ayala Malls Fairview, Ayala Malls Legaspi, Pavilion Mall, Ayala Center Cebu, Abreeza, and Centrio. 

Awaken support for homegrown

Ayala Malls won the prestigious Gold Award for Cause-Related Marketing for TienDA sa Ayala Malls at the 2018 ICSC Asia Pacific Shopping Center Awards, held on Oct. 23 in Kuala Lumpur, Malaysia; the only mall in the Philippines to win an award.

A celebration of Filipino Christmas tradition
Steps Dance Studio Kids performing a dance number to the tune of ‘Jak en Poy,’ an original from the Awit at Laro album.
Local farmers will offer their good at TienDA sa Ayala Malls at Ayala Malls The 30th on Dec. 1-2.

Topics: Filipino Christmas , Ayala Malls , Jennylle Tupaz , Gary Valenciano , Steps Dance Studio
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