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Laundry detergent brand debunks myths on clothes’ malodor

It is a common belief that drying clothes indoor causes musty odor. But in an online video, a detergent brand has tapped Kuya Kim Atienza to lay down the facts on musty odor on clothes. 

Laundry detergent brand debunks myths on clothes’ malodor
Kuya Kim Atienza explains to celebrity moms Mariel Rodriguez, Joy Sotto, and Say Alonzo the real reason behind musty odor in clothes. 
“Marami na akong mga naririnig na kuro-kuro tungkol sa amoy kulob sa damit, lalo na kapag maulan ang panahon. Alam mo ba na ang amoy kulob ay sanhi ng mga mantsang hindi nakikita ng ating mga mata? Maaari ring ito ay nagmula sa hindi sapat na paglalaba ng damit na siyang dahilan ng pagkakaroon ng mga mikro-organismong nagbibigay ng mabahong amoy ng kulob,” explained Kuya Kim.

Kuya Kim used a UV light to reveal that kulob or musty odor is actually caused by invisible stains. 

These stains can be efficiently cleaned by Ariel’s innovative formula that puts an end to all malodor problems. 

“Kulob smell on clothes is a problem for many Filipinos. Most people think this is caused by indoor drying when it is actually due to invisible stains that harbor malodor-causing microorganisms,” said Louie Morante, regional brand communications for P&G Asia Fabric and Home Care.

Morante continued, “We hope that with Ariel’s innovative and superior formula, Filipinos will be able to enjoy fresh-smelling and deeply clean clothes all year long – rain or shine.”

Topics: Kuya Kim , Ariel , P&G Asia Fabric and Home Care , odor
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