Households rely on appliances to meet our everyday needs, from keeping our living spaces comfortable and clean to ensuring we have tidy clothes to wear and fresh food to eat. But aside from fulfilling their duties these items also help families create meaningful moments together.
“It’s about having time for moments that truly matter,” says Ann Dy, marketing manager for Samsung Digital Appliances. “You can certainly express your love for your family by cooking for them and washing their clothes, but nothing can replace quality family time. Samsung Digital Appliances are engineered to help you do all that and more.”
Equipped with superior technologies and state-of-the-art features, the brand’s products deliver more than just a great user experience; they make room for life experiences.
The brand invites consumers to imagine these possibilities through a series of ads that depict the wonderful moments enabled by its products, as seen through the eyes of a child.
“Children have a natural sense of wonder. They look at you and believe there’s nothing you can’t do,” says Dy. “We at Samsung want to empower consumers to believe this is possible, too. Samsung Digital Appliances are here to help them achieve a more balanced life, so they can do more for their loved ones.”
The smart devices are designed to address common challenges faced by homemakers—like having to run multiple wash cycles for different clothing items and taking back-and-forth trips to the supermarket to get fresh ingredients—without compromising quality. They are built to perform with maximum efficiency, so users can focus less on the house work and more on creating meaningful moments with their families.
The brand wants you to prepare delicious and nutritious meals every day, keep their favorite toys perpetually clean, their clothes ready to wear, and still have time to play with them without breaking a sweat.
Go to Samsung Philippines’ Facebook page to watch the brand’s latest ad.