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Thursday, March 28, 2024

Bancassurance company promotes total wellness

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Fear has proven itself a compelling reason for people to prepare and act. The fear of getting sick, the fear of sudden death, and the fear of leaving one’s family with a huge amount of debt have sold several insurance policies ever since. 

BPI-Philam decides to shift the conversation of insurance—veering away from topics such as morbidity and mortality and towards the age-old adage that “prevention is better than cure.”

“Insurance is mitigating the effects when something goes wrong. But what we want is prevention to this situation. If we can prevent them to be in the hospital and we can help them live longer, it will be so much more meaningful for them,” BPI-Philam CEO Surendra Menon told Manila Standard.

BPI-Philam marketing head Melanie Gaite-Lopez

Menon said BPI-Philam aims to encourage Filipinos to live a healthy life instead of waiting to be hospitalized and claim their insurance. 

In 2016, the company launched BPI-Philam Vitality App, a mobile app that rewards users when they hit their fitness goals, such as number of steps (7,500 steps a day is equivalent to 50 points), heart rate, and calories burned. A maximum of 250 points a week can be earned by simply exercising or walking around. The app, which can be downloaded on Android and iOS devices for free, should be linked to a fitness-tracking device for it to work. 

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App users can earn rewards when they meet their weekly target for two consecutive weeks. Rewards include prepaid and postpaid load, cinema passes, Grab voucher, discount coupons, and more. 

“This campaign helps Filipino get active by giving them rewards for being active. We’re not asking you to pay anything, we’re just asking you to be healthy, then get your reward,” explained Menon. 

BPI-Philam chief executive Surendra Menon

The chief executive, himself, shared he lost 3.5 kilos in six months by using the app. “I take 7,500 steps a day.”

Menon however clarified that the app, which can be used by both members and non-members, is not meant to get new policyholders but instead help everyone to live better. 

At the end of the day, he said, “We hope it does attract more members. We hope when they use the app, they’ll understand better that when you live longer, you’ll earn more and you’ll have more liabilities. We hope they look at us to help them on the financial side as well.”

To further drive their point to home, BPI-Philam recently staged its first Win the Moment Festival at Trinoma Activity Center. 

Children are all smiles while playing on the life-size board game at BPI-Philam’s Win the Moment Festival 

The event aims to encourage attendees to jumpstart a path to total wellness which includes physical, social, emotional, mental, and financial. 

The first staging of the Win the Moment Festival had interactive booths from partner merchants, a life-size board game with different challenges, free dance lessons by G-Force, Mixxedfit class and talk by Gold’s Gym, and talks by Dr. Didoy Lubaton and Sha Nacino on having a winning mindset and basics on financial planning, respectively. 

KZ Tandingan and Quest punctuated the event with a live performance of the festival’s theme song “Win the Moment.”

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