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The cookware brand that will make you believe in ‘forever’

When it comes to kitchen equipment, it is usual to replace pots and pans after five years of continuous use. The average life span of pressure cookers, on the other hand, is 10 years. And knives can be passed down to another generation depending on the quality. 

However, this luxury German cookware brand promises that its products will last you a lifetime. Following its successful invention of the world’s first pressure cooker with multi-safety control setting in 1953, Fissler has become synonymous with pressure cookers of the highest quality. Since then, the Carl Philipp Fissler-founded company has gone on to manufacture other kitchen equipment that pass high German manufacturing standards. 

Fissler Crispy Steelux Premium Fry Pan is made for fast frying at high temperatures
Focus Global Inc., the exclusive Philippine distributor of a number of well-known international brands, brings Fissler to the country. 

“We thought it’s a good product for us to sell and distribute here in the Philippines,” says Focus Global president and chief executive Stephen Sy. 

Fissler’s flagship products, that include Original Profi 5-pc Set from the Original-profi Collection, Steelux Premium Frypan from its Crispy line, the Vitavit Edition Pressure Cooker with Vitacontrol and the Bionic Chef’s Knife, will be available here in the Philippines along with other kitchen accessories. 

Fissler Vitavit Edition Pressure Cooker is made of durable materials and makes use of innovative technology that ensures efficient cooking thats results in tasty meals
Its claim-to-fame pressure cookers are considered by many as part of the family heirloom, as they can last for as long as 30 years or even longer. 

“We have a lot of pressure cookers being sold in the market; probably you’ll get one for P2,000 but that’s not going to last you very long. Fissler will last you forever,” claims Siy. 

Maybe you’d need to replace some of the parts, but in general, the Vitavit pressure cooker is durable enough that they can be passed on from one generation to the next, according to Sy.

Fissler corporate chef Armin Auer
But more than durability, Fissler pressure cookers rank high in efficiency as they save 70 percent of cooking time and 60 percent energy every time you use it to prepare meals compared to normal cookware. 

Case in point: Fissler corporate chef Armin Auer showed in a cooking demonstration that you can cook risotto using the pressure cooker in five minutes, tops. It’s also versatile enough to cook rice in just two minutes or a whole chicken in 10 minutes.

The result was perfectly-cooked and tasty meals, thanks to the Vitavit’s three-level control device that signals the actual cooking process happening inside without having to guess whether the food is already cooked or not. 

“This is the specialty among Fissler pressure cookers, because when you’re cooking in it at the right level, there is no way that the taste can get out that’s why [the food] is tasty,” shares Chef Auer. 

But the premium quality comes at a rather hefty price, as Fissler pressure cookers range from P15,000 to as much as P40,000. “[Fissler] pressure cooker is not cheap but it will last you forever,” reiterates Sy.

In addition, Fissler regional manager for Southeast Asia Linda Lee announces that next year, the perfect partner of Vitavit pressure cooker, the Vitacontrol digital, will also be available in the Philippines.  Designed specially for Vitavit Premium and Vitavit Edition lines, Vitacontrol is a digital gadget that can be attached to the lid of the pressure cooker that sends all the data of the cooking process to your smartphone, thereby allowing you to see and control the cooking process remotely. 

The Bionic Knife is designed to stay sharp forever
Meanwhile, the Bionic knife can be likened to a beaver’s teeth as the former like the latter is said to stay sharp forever. The kitchen knife is made of high-quality chromium molybdenum vanadium steel, while on one side it has a ultra-hard coating that consists of a special ingredient that is practically as hard as a diamond. 

The Bionic knife is manufactured in Solingen through a 50-step process. “This is the only knife no other brands can provide, because we designed it to last forever and you don’t need to sharpen it in your lifetime,” asserts Lee. 

The non-stick coating on Fissler’s PFOA and PTFE-free non-stick pans promises to stay put even after continuous use. While the Steelux Premium Frypan offers a versatile option in cooking – from low-heat to high-heat – as well as health benefits as you can sear meat on it sans oil. 

The German cookware brand has obviously mastered the art and science of manufacturing high quality kitchen equipment and tools for professional chefs and, more importantly, for home chefs.

“A chef can recognize and can see if something in the kitchen doesn’t work out – he has tricks to make things work. But someone in the household has to have the right tools to make sure everything works 100 percent, and that’s what comes with Fissler,” enthuses Chef Auer.

Fissler products will soon be sold at Rustan’s and Gourdo’s.

Topics: cookware brand , Focus Global Inc

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