Being able to eat healthy food is something that many often take for granted because for them it’s not big a deal.
But for many Filipino children and their families, access to nutritious meals is a constant struggle. Satisfying hunger is one thing; ensuring that the food is nourishing is another challenge altogether. This nutrition gap can lead to deficiencies that deprive a growing child’s body of proper nutrients needed for growth and brain development.
According to data from UNICEF, two of the main micronutrient deficiencies are iron and iodine. Iodine is vital for normal growth and tissue development. Lack of iodine can contribute to brain damage that is otherwise preventable.
Iron helps carry oxygen around the body, and is especially vital for the brain and blood. Iron deficiency is the “most common and widespread nutritional disorder in the world.” Anemia, which occurs when red blood cells do not have enough iron-rich protein known as hemoglobin, can be detrimental to a child’s physical and cognitive development. It can also affect their productivity as adults.
Recognizing this need, local snack manufacturer Rebisco is pitching in to help make a difference in the lives of young Filipinos.
For every purchase of a Rebisco Cracker 200g handy pack aptly dubbed Pasobra Pack, Rebisco allocates a portion of the proceeds for the production of specially fortified biscuits. These “nutribiscuits” are formulated with much-needed micronutrients—particularly iron and iodine—that help equip school-age children to be physically healthy and mentally active.
Rebisco has teamed up with the Department of Science and Technology-Food Nutrition Research Institute to develop these nutritious biscuits.
“Rebisco products are meant to be shared,” said Rebisco president Jonathan C. Ng. “As Filipinos, our culture of sharing goes beyond our immediate families and circle of friends. We want to tap into this giving spirit and enjoin our consumers to make something as simple as snacking count for something that makes an impact on the lives of Filipino children.”
Rebisco recently unveiled this advocacy program via the Department of Education Caloocan Division’s Oplan Kalusugan Program. The first batch of specially fortified biscuits was turned over during the launch event held at Bagong Silang in Caloocan, where Rebisco also set up a sampling booth for residents and students.
For the current academic year, Rebisco is providing nutribiscuits, supplemented by main meals from DepEd, to a total of 871 students from Grades 1 to 3 in three Caloocan-based public schools: Bagong Silang Elementary School, Gabriela Silang Elementary School, and Sto. Nino Elementary School.