15 years of serving coffee and tea
By Danielle Macadangdang
For 15 years, The Coffee Bean and Tea Leaf has been serving cups after cups of coffee and tea to its customers in the Philippines. Since the opening of its first store at Greenbelt in 2003, it now has over 100 stores across the country and thousands of loyal patrons
The Coffee Bean and Tea Leaf, born and brewed in Southern California, focuses on serving only the highest quality products. The brand selects only the top 1 percent of specialty grade Arabica beans and the top two leaves and a bud of the finest hand-plucked, whole leaf teas.
In celebration of its 15th year in the country, The Coffee Bean has launched “15 Years of You and Me” campaign which highlights the brand’s origin, and journey in the Philippines centered on heartwarming memories that happened over a cup of coffee or tea.
“At the start, like most early stage companies, we didn’t know a lot. But through hard work, perseverance, learning from our experiences, building teams, and lots of prayers—by God’s grace—we are where we are,” shared The Coffee Bean and Tea Leaf chief executive officer Walden Chu.
Further, the company aims to continue to give back to the communities it serves.
“Delivering our best also includes serving the communities we are present in,” said Chu. “I’m very proud of our deliberate efforts to give back to the community. Our different units somehow support a segment of society, whether it’s our coffee and tea growers, local housing projects, and even education and community awareness through our Caring Cup Programs.”
Through Caring Cups program the brand passionately gives back to communities in need of service.
The Coffee Bean and Tea Leaf will launch new and exciting surprises for its patrons in the coming months as it takes on new partnerships and launches fresh flavors through its beverages.
Kicking off its anniversary celebration, the brand brings back its Mondays Made Better promo, which started on April 23 and will last until June 30. During this period, customers can enjoy their favorite drinks every Monday for only P100.