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Thursday, March 28, 2024

Snickers Oats: When you are ‘hangry’ and you know it

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Snickers Oats is a more filling version of the chocolate we all loved in our childhood.

Hangry—a portmanteau of hungry and angry—is a concise way to describe a universal feeling of being irritable due to hunger. Stuck in Edsa traffic? Navigating that long queue at the MRT-3? Waiting for that elusive forever?

Survive the long wait, with the exception perhaps of that tiresome search for your one true love, with Snickers Oats, a more filling version of the Snickers we all loved in our childhood, made with chocolate, peanuts, chewy caramel and oats, and a slab of nougat.

“Snickers Oats is part of our global strategy that you are not you when you are hungry. It is really perfect for us to launch Snickers Oats here because in the Philippines, [as] we all have stories of hungry long waits,” said Joey Dominguez, country director for Mars.

“Now, anyone can survive long waits,” added Dominguez.

For vlogger Wil Dasovich, Snickers Oats is the perfect snack to keep in handy.

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“As a vlogger, I have to wait several hours for my videos to render, but because I have to keep up with my uploading schedule, I don’t always have the time to leave my place (to buy food),” shared Dasovich.

Radio DJ and host Aaron Atayde, for his part, said the chocolate bar is his favorite pick-me-up during hosting gigs.

“I sometimes have very long on-set hours, but I have to keep my energy up throughout the shoot. Grabbing a bar of Snickers Oats, instantly puts me in the right mood and mindset,” said Atayde.

Jeff Ortega, an entrepreneur based in La Union, said the new Snickers variety helps him survive his regular trek to and from Manila.

“During these long drives, I don’t often stop over because I need to save time. Having Snickers Oats with me on these trips helps make them more bearable,” said Ortega.

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