The food truck phenomenon isn’t putting the brakes on conquering the global food scene, sprouting all over the metro and serving our favorite delectable dishes in the most convenient ways. But given the food truck’s growing popularity and the dynamic innovation in foodservice, have you ever heard of… a FRUIT truck?
Now that may sound new, but not anymore. “Juice” when you thought that Locally Blended Juice Drink couldn’t get any closer, it successfully rolled out its Locally Fruit Truck at the Bonifacio Global City and “intro-juiced” its thirst-quenching, sweet-sour goodness on the road.
Locally by NutriAsia, the first quirky Filipino juice line made from uniquely indigenous local fruits, jumpstarted a fun and free-spirited weekend for millennials—and millennials at heart—with good food, refreshing drinks, and great company on the Fruit Truck’s launch at the 2017 BGC Passionfest.
The launch coincided with BGC’s annual celebration of local arts and culture and everything Filipino—a perfect partnership in every sense of the word.
And what’s more Filipino than indigenous local fruits grown in Philippine soil, farmed by Filipino hands, and squeezed into fun and unique Filipino flavors?
Passionfest attendees and art and music enthusiasts were in for a quirky treat as the Locally Fruit Truck dispensed some real fruity goodness with its juice drinks, all for free. The drinks bore creative and Filipino-inspired names like Kalikasan, Marikit, Sinag, Rosa Pomelo, Maharlika Mojito, and Salaguinto.
Hip-hop artist and R&B singer-songwriter Quest together with rising singer-guitarist Keiko Necesario entertained guests to an evening of fine OPM.
“The Locally Fruit Truck is our modern take on the ice cream truck—which makes us jump for joy when you see it on the road or hear its bells and music play. We want Filipinos to feel that way—but at the same time celebrating our local fruits and juices, and basically just celebrating being a Pinoy,” said Gretchen King, group product manager-specialty F&B at NutriAsia.
“The Locally Fruit Truck will serve free local juices made from homegrown fruits from different regions, exclusive Pinoy mixes co-created with expert liquid chef Liquido Maestro, and other fun Pinoy treats like no other.”
King reminded everyone to watch out for the Locally Fruit Truck’s upcoming stops in the metro and keep an eye for the special treats and other surprises that Locally is prepping for them.
“Locally has caught everyone’s attention not only due to its bright-colored and creative packaging but more so because of its fun indigenous flavors.
“Now, we want to bring this unique experience closer to more Filipinos by rolling out the Locally Fruit Truck starting with this launch, like how our classic ice cream trucks brought us a refreshing kind of happiness and nostalgia on its wheels,” King added.
Local fruits squeezed to produce Locally Blended Juice Drinks are sourced from different parts of the country, namely: tamarind (Tamarind My Bell) from Batangas, Pangasinan, and Bulacan; calamansi (Calamansi’z the Day) from Isabela, Tarlac, and Nueva Ecija; dalandan (You’ve Dalandan It Again) from Laguna and Mindoro; guyabano (Guyabano-body But You) from Cebu and Misamis Occidental; pomelo (Pomelong & Lasting Love ) from Davao; and siniguelas (Save the Best for SinigueLAST) from the Negros provinces.
Aside from its Blended Juice Drinks, Locally also offers Merci Buco, the first Eco-Certified and pure organic coconut water in the Philippines. Merci Buco also comes in buco pandan and buco lychee variants.
The Locally Fruit Truck will go around Metro Manila’s top food parks, resto hubs, malls, and transport terminals. For updates and inquiries, visit the official Locally Facebook and Instagram pages at www.facebook.com/LocallyPH and www.instagram.com/locally_ph or email [email protected]
Locally products are available in 7-Eleven stores, PureGold, Robinsons, Rustan’s, and WalterMart supermarkets nationwide.
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