Belvedere Vodka, the world’s first super premium vodka, invites you to embrace the flavors of nature and Relearn Natural. Come heed the call to immerse yourself with the natural essences of the Earth that only the Belvedere brand can bottle.
Born of over 600 years of Polish Vodka making tradition, Belvedere Vodka is known for using only three perfect ingredients: Rye, Water, and Character. Made entirely from Polish Dankowskie Gold Rye and blended with water from its own pristine source, the spirit’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish. Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate it’s all natural, additive free character in a martini, on the rocks or in a cocktail.
Sharing Belvedere Vodka’s all natural ethos, Relearn Natural was launched with a wonderful celebration featuring prominent floral designer Thierry Boutemy, best known for his lush arrangements in Sofia Coppola’s 2006 film Marie Antoinette.
Guests at the opening celebration in Milan were transported to a lush and fanciful garden, inspired by the raw and fresh ingredients in Belvedere Vodka. To echo the iconic branch design on the Belvedere Vodka bottles, Boutemy created arch-shaped structures guests meandered through while sipping on simple and refreshing Belvedere cocktails. For Thierry, the arches symbolize a passage to elsewhere, to a “protective universe” where all worries are left behind and people become one with nature. Indeed, it was a floral grotto unlike any other!
Relearn Natural was launched in the Philippines with mixologist and Asia Pacific Belvedere Brand Ambassador, Marek Vojcarcik. This mixology session delighted guests as they discovered the crisp taste of Belvedere Vodka at the hands of a master. Showcasing the campaign’s signature cocktail, Belvedere Spritz, guests were treated to refreshing cocktail creations that were made from only the most natural of ingredients. Concocted from the abundance of nature and completely free from additives, Belvedere Vodka’s Spritz cocktails are a refreshing tipple to tempt any discerning taste-bud. Infusing colorful fruit, select herbs, and fresh vegetables with the pureness of Belvedere Vodka, Relearn Natural truly celebrated what nature has to offer.
More than being at helm in Belvedere Vodka’s Relearn Natural, brand ambassador Marek Vojcarcik has been a fixture in the bartending community for quite some time now. Marek has been honored as a judge for the “50 World’s & Asia’s Best Bars” in 2014 and has competed in several mixology challenges around the world. He has been interviewed by top industry publications, speaks at global conferences as an industry expert and is featured in the lifestyle documentary One Way or Another, making its debut in September 2015. This past year, Marek was selected as a global finalist for the Diplomatico World Tournament on behalf of Hong Kong. Marek currently serves as the bar and salon manager at two Michelin-starred Duddell’s in Hong Kong, where he leads the entire beverage program. With the love for the natural a passion, Marek incorporates influences from around the world into his bartending and cocktails, especially for his mixes featuring Belvedere Vodka.