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Friday, March 29, 2024

PATA Travel Forum features foreign experts

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The Pacific Asia Travel Association (PATA) Philippines Chapter will host the third edition of its highly successful Pinoy Chikka Travel Forum with this year’s theme—Global Trends and Challenges.  Slated for 9 a.m. of Aug. 23 at the Plenary Hall of the Philippine International Convention Center, this milestone Tourism event will once again feature a stellar lineup of experts widely known for their success stories in their respective careers on the international scene.  

Known as a Business Growth and Operational Management Specialist, Tim Wade, CEO of Wade Pte. Ltd. in Singapore, will talk about “A Changing World and the Coming Wave of Opportunity.”  Leslie Choudhury, a marketing and communications guru and also his own company’s CEO and based in Singapore, will share his expertise on “Innovative Storytelling, A Major Component in Destination Marketing.”  

Joining them from the local scene is Eduardo Mapa, Jr., an advertising and marketing specialist, also CEO of Digital Arts Network. He will discuss “The Digitalization of the Travel Industry.”

PATA, the biggest travel organization in the world, was founded in Hawaii in 1951 and counts over 40,000 members from governments, destinations, transport, hotels, tour operators, travel agencies, educational institutions, financial and consultancy services and media. Its mission is to enhance, encourage and support the growth, value and quality of travel and tourism in the Asia Pacific. The Philippine Chapter helps translate these global objectives into action in the local travel and hospitality industry.

Tickets are affordably priced and will include a Certificate of Attendance and a raffle stub which could win valuable airline, hotel and restaurant prizes.  These may be purchased from the PATA Secretariat at (02) 881-7372 or 524-5676 (Manila); 736-0717 (Quezon City); or 816-2201 (Makati).  Students’ tickets may be purchased through (02) 527-8251 local 167. 

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