Business in the front, arts in the back—not quite literally—at the first Manila International Performing Arts Market or MIPAM and CREATE Philippines.
The three-day event, ongoing until today at the CCP Complex, is organized by the Center for International Trade Expositions and Missions and the Cultural Center of the Philippines to put the country’s creative industry front and center.
In giving the spotlight to this vibrant, talent-filled sector, CITEM and CCP hope to raise the consciousness of performing arts groups, artists, and creatives as contributors and drivers of the country’s trade and economic growth.
MIPAM x CREATE PH consists of exhibits, networking events, and business-matching opportunities. It also serves as a platform for continued learning for artists and creatives through three seminars that help build their capacities for marketing and business.
BJ Palattao on Sept. 19 had a talk on “Capitalizing on Your Ideas and Leveraging on Intellectual Property” to equip participants with knowledge of the intellectual property law and how to use it to protect their creative and business ideas. Palattao, a managing partner at the Palattao and Associates Law Office, specializes in arts and entertainment law.
Day two was about teaching groups and individuals on how to start their own companies and sell their works. “The Journey of Starting A Professional Practice, Organization or Start-up Company” talk led by Jake Allan de Guzman, founder and chief executive officer of Tripleshot Media, imparted strategies and ideas to help aspiring artists and creatives understand what it takes to get their performing arts business up and running.
In “Packaging Yourself and Effectively Pitching Your Ideas,” AJ Dimarucot, director of the Communication Design Association of the Philippines, taught participants how to create a brand identity for themselves or their groups that will make them stand out and help them win businesses for their creations.
A mix of established and rising performing arts groups performed their repertoire at the exhibits and showcases in various venues inside the CCP Complex.
Leading the list of exhibitors is CCP resident company Ballet Philippines, the country’s leading professional classical and contemporary dance company. The company will mark its golden anniversary this year with a stellar lineup of shows that include Swan Lake, Itim Asu, and Rama Hari.
Music from the FEU Bamboo Band, international jazz ensemble Blood Drum Spirit, continental Asian music and an experimental musical performance featuring the Ripieno Ensemble fill the halls of the Tanghalang Huseng Batute.
Theater and dance make their presence felt at MIPAM x CREATE PH. Among the theater companies mounting exhibits or showcases at CCP’s Tanghalang Pilipino is independent company Twin Bill Theater. Dance companies such as Hip Hop International, Ormoc City Dance Sport Team, Dance Pull, and West Australian Ballet perform on stage.
Exhibitors and visitors take their craft to the next level by becoming duly-registered businesses at MIPAM x CREATE PH. The Business Access Corner is a special setting at the event that helps make it easy to register with DTI’s NCR Regional Office as well as to secure their copyrights or trademarks with the Intellectual Property Office Philippines.
Another DTI agency, the Philippine Trade Training Center, helps with setting up training programs and services.
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