Mediapreneur From skin to travel, and now publishing

Twenty-two years ago, Leonora D. Lim and her children were just experimenting on chemical formulas in their backyard, trying to come up with an astringent friendly to Filipino skin. Now, they are the owners of a successful and still growing beauty-care empire based in Davao, RDL Pharmaceutical Laboratories, Inc.

But Mercedita Lim, her daughter, wasn’t content with having just a skincare empire. She put up as well RAMS Travel Agency (based in Davao City, adjacent to the international airport terminal) to serve the travel needs of Davaoeños and those from neighboring provinces.

Most recently, Mercedita, launched Mercé Boutique, a one-stop souvenir and specialty shop at D’ Leonor Resort (a facility the family owns) in Cabantian, Davao City.

Paulo Avelino graces the cover of the maiden issue of RDL Magazine 
“I’d like to focus on the local products that I think have the potential in going global,” she told members of the press during the launch at Seda in Quezon City.

Her boutique has just opened a branch in White Plains in Quezon City, she added, as she introduced the boutique’s brand ambassadors Jane de Leon and Ced Torrecarreon.

More than the boutique, Mercedita was very proud to launch RDL Magazine (RDL for revitalized Davao lifestyle) with actor Paulo Avelino on the cover of the magazine’s debut issue.

The magazine has been put together by a group of Davao-based writers for the millennial Davaoeños.

Avelino is RDL’s brand ambassador for its skin-care line.

Mercedita hopes the magazine would increase readers’ interest in Davao as a destination and the RDL’s products.

Topics: Mediapreneur , Paulo Avelino

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