ART inspired by brands
PC&V Communications celebrated recently its 20 years in the advertising industry by hosting a party cum art show for clients, industry partners and friends at Whitespace Manila.
The agency, founded in 1997 by former members of J. Walter Thompson’s creative team, paid tribute to iconic brands it had handled in two decades by asking some of the country’s most promising young artists to render those products in art form.
Channeling the famed American pop artist Andy Warhol, who turned canned soup, among other things, into a work of art, the young artists came up with their creative take on such products as Goldilocks Bakeshop’s Black Forest cake; CPFI’s Tuna 555, Argentina brand and Century Tuna; URC’s C2 Green Tea, SCP Asia-Pacific Inc.’s Perla laundry soap and CityMall Commercial Centers, Inc.
The 20 art pieces, representing every year of PC&V’s existence were auctioned off during the celebration. Proceeds of the silent auction would be donated by the agency to Friends of Hope, Inc., a pioneer in the social business space whose flagship program is to build much-needed public school classrooms across the Philippines.
Juan Ariel Comia, PC&V president and COO, said, “All students around the country deserve access to better learning environments, a fighting chance for a better life through education. It is an honor for PC&V to be able to help such a worthy cause.”