How to be prepared for digital disruptions

Who would have thought the day would come that it’s possible to buy products online or that we could create objects from 3D printers, or get a response for our questions from a chat robot (chatbot)?

All of this, and more, happened because technology has driven significant changes in the way we live; such a capacity that could make it an overwhelming pill to swallow. 

Technology entrepreneur Winston Damarillo aims to change the way people think—he hopes that people make a “conscious decision” to like these changes because these are the present and the future. 

In his book Ready or Not: The 6 Big Disruptions That Will Change The Way We Do Business, Los Angeles-based Damarillo lists down technological innovations that have begun to reshape the way we live, and why businesses will need to adapt to be able to survive these changes. 

In a nutshell, digital disruptions are the transformation caused by digital technologies and business models that affects existing goods and services. It’s like how Airbnb opened a platform for wider choices in accommodation, or how Bitcoin allows people to transact directly without a bank.

“Competition and engagement is more profound than ever so if you don’t participate you’re gonna be left out,” emphasized Damarillo, co-founder of digital innovation consultancy firm Amihan Global Strategies.

Damarillo discusses in his book the online marketplace, big data, rapid creation, peer-to-peer technology, robots, and the Internet of Things—the effects they have had on the business landscape thus far and the predictions on how they will affect our culture and society in the next 10 years. 

“The disruptions that we identified are driven by observation; what’s changing the day-to-day life, not just the enterprise,” Damarillo told Manila Standard. 

He further explained the disruptions he mentions in the book are based on a statistical survey they conducted in the US and the Philippines. The respondents answered what technology they thought would change their life. 

The strategic advisor and self-confessed geek is optimistic about the opportunities these disruptions will open for our country. “I think we’re in for an interesting surprise,” he said.

“I think we’re going to use technology to resurrect industries and areas of business the Philippines is really good at, like making shoes or furniture or food,” he said. 

Ready or Not, which features comic illustrations by Manix Abrera and card game created by UPSTART founder Richard Dacalos, makes its easy for readers to understand technology and its impacts in the day and in the life of a user. 

The book also helps those resistant to adapt to the transformation by providing them valuable information that would make them “understand it so they won’t fear it and they would embrace it because there’s no choice.”

“If we embrace these changes I think we will be ready for the future,” opined Damarillo.

Ready or Not: The 6 Big Disruptions That Will Change The Way We Do Business is published by Summit Books and is available in all National Book Store branches for P295. 

Topics: How to be prepared for digital disruptions
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