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Friday, March 29, 2024

Uplifting Creativity

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In this year’s call for entries, adobo Design Awards Asia asks, “How do you inspire humanity through design?”

Now on its 8th year, the adobo Design Awards Asia (aDAA) returns with the theme, “Inspiring Humanity Through Design” focusing on the emotional connection a design can generate. 

Last year’s theme, “Designing for a Bold New World”, the jury looked for designs that pushed the boundaries of creativity in order to connect to the audience. TBWA Santiago Mangada Puno was the most awarded agency of 2016 winning a total of 17 awards including the top award, Best In Show for Boysen Colors (Press and Poster category).  

A stellar roster of both international and local design luminaries make up this year’s jury headed by Bruce Duckworth—incumbent D&AD president, principal at Turner Duckworth, and legendary designer. He is joined by Jowee Alviar of Team Manila, Dave Ferrer of J. Walter Thompson Philippines, calligrapher Patrick Cabral (who was also part in last year’s jury), Dan Matutina of Plus63 Design, Robert Alejandro of RAD Design Philippines, Quark Henares of Globe Studios, and Ivan Despi of The Acid House, to name a few. 

Jurors of the adobo Design Awards Asia 2017 (from left) Harvey Tolibao, co-founder, Creative Director of HMT Studios; Angel Guerrero, President, Editor-in-Chief and Publisher of adobo magazine; Merlee Jayme, ‘Chairmom’ and Chief Creative Officer of Dentsu Jayme Syfu; CJ De Silva-Ong, Associate Creative Director of TWBA/SMP; Patrick Cabral, freelance Type Artist; Janelle Barretto-Squires, Vice President and COO of adobo magazine; Ivan Despi, owner and Creative director of The Acid House

Adobo Design Awards Asia is a partnership between D&AD (formerly Design and Art Direction) and adobo magazine. D&AD is a global creative, design, and advertising association celebrating and finest in design and advertising. The organization’s professional awards are recognized globally as the ultimate creative accolade, making their participation cement aDAA’s stature as one of the region’s most important creative awards. 

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adobo magazine, on the other hand, is the Philippines’ premier advertising, marketing, and brand communications magazine garnering an international audience of 80,000.

Bruce Duckworth enthuses, “We share the philosophy that we should promote the best work in the world and working together will be key to sharing our vision of creative excellence with a global audience.”  

The adobo Design Awards Asia call for entries launched on Jan.31 is open in over 15 Professional Categories, an Open Category, as well as Special Awards. 

The deadline for entries is on March 11.

As it’s always been, the most rigorous of standards will be applied. Nothing but the best will do for the best.

More information on its founders can be found on www.dandad.org and adobomagazine.com. Details are of the competition can be found at adobodesignawards.asia.

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