spot_img
28.6 C
Philippines
Friday, March 29, 2024

Gadgets for the new generation

- Advertisement -

Back in 1993, Chinese mobile brand Alcatel introduced its first mobile phone to the market. Its first users have grown up since, and today’s young ones most likely did not know how the handset looked like or how it worked. 

In a bid to strengthen its presence in Asia and, more importantly, keep itself relevant to today’s younger generations – Millennials and Gen Z – Alcatel launched a new logo and three new products under the mobile phone, tablet and wearable divisions.

Plus 10 tablet with 4G LTE keyboard

“We want to resonate with the younger generations as we step back to our original brand name,” says Alcatel regional director for Asia Pacific and country manager for the Philippines Liza Woods. 

The brand keeps it simple with a new name, Alcatel, which is shorter from the previous Alcatel ONETOUCH. And as for “resonating with the youth,” the TCL Communication subsidiary rolls out products featuring the latest technology but with affordable prices “to make our mobile technology accessible to everyone,” according to Woods. 

“Alcatel has been known globally to redefine the mobile mass market with its latest technologies. Now it seeks to continue delivering customized user experience with innovative, feature-rich, high-performance mobile devices that allow consumers to do more, create more and enjoy more moments everyday,” shares Woods. 

- Advertisement -

Leading the new product lineup is Alcatel’s new flagship phone Idol 4S and VR (Virtual Reality). The new edition to the Idol series comes with Qualcomm Snapdragon 652 octa-core processor, 32 GB internal memory that is expandable up to 512 GB, 3GB RAM, 5.5-inch 2K AMOLED screen display, 16-megapixel rear-facing camera and 8-megapixel front camera, and 3000 mAh quick-charge battery. 

To take it up a notch, Alcatel added a Boom Key. Boom Key is made to complement the fast-paced lifestyle of this generation, as it is a customizable physical button that launches camera, music player and gaming functions with just one push. Another addition to the unit is its packaging that transforms into a pair of VR goggles, which creates virtual reality experience for an immersive 360-degree viewing and gaming.

Woods estimates Idol 4S with VR to retail here in the country at P30,000. 

Alcatel also launched its entry to the 2-in-1 device market with Plus 10 tablet that comes with 4G LTE keyboard. 

“The tablet allows users to do more, work more, talk more and play more,” enthuses vice president and general manager of Smart Connectivity Business Division Vittorio Di Mauro. 

 Idol 4S with VR (not in photo) and Move Time Track and Talk watch for children

Plus 10 tablet can be used in laptop mode to type documents or create spreadsheets, and in dock mode to display presentations or watch videos. It can be connected to a hard drive, mouse, USB key and a secondary screen. 

Its lightweight body makes it a perfect travel companion, plus the fact that when combined (tablet and keyboard), its battery reaches up to 8,410 mAh which can last up to a full eight-hour working day. Plus 10 is expected to retail at P20,000, according to Woods. 

Rounding up the new releases is the Move Time Track and Talk watch for children. Designed for kids aged five to nine, this 2G device allows parents to call or send them voice messages. 

The smartwatch is made to give parents the peace of mind with the help of GPS, GSM and Wi-Fi connectivity that allow adults to locate children wherever they may be using an app that can be downloaded on Apple Store or Google Play Store. 

Suggested retail price of the smartwatch is P5,000. 

- Advertisement -

LATEST NEWS

Popular Articles