MS 30th Anniversary XXX

PH is social networking capital of the world

From being the text-messaging capital of the world, the Philippines has also been recognized as the “Social Networking Capital of the World,” with more than 93 percent of internet users having their own Facebook account. Whether it is our love to communicate, to keep in touch with loved ones, or to make new friends, Filipinos have also become the most active and vocal netizens when it comes to sharing their thoughts online. With a very active social media, and the continued increase in the number online shopping sites, Reader's Digest asked how much has it affected the shopping habits of Filipinos as it held its 15th Trusted Brands survey. This year, the Reader’s Digest Trusted Brands survey covered 7,000 respondents in seven Asian countries including the Philippines, Singapore, Hong Kong, India, Malaysia, Taiwan and Thailand, consisting of Reader’s Digest subscribers and Asian quality consumers. In line with this, Reader’s Digest Trusted Brands will be giving a total of 91 awards to companies which scored the highest in the consumer survey under 42 categories. The winners will come from diverse industries such as food and beverage, personal products, finance, motoring related, consumer electronics, health and personal care, household products, retail, education, transport, travel and telecommunications. They were chosen based on the six attributes of trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and corporate social responsibility. The Readers Digest Trusted Brands will grant the annual prestigious Gold and Platinum awards to the country’s most trusted brands based on the results of a comprehensive consumer survey on May 23 at the Edsa Shangri-La Hotel in Mandaluyong. Reader’s Digest Asia Pacific executives from Australia and Singapore are expected to attend to hand over the awards including Sue Carney, editor in chief, Reader’s Digest- Asia Pacific and Ebb Hinchliffe, executive director from the The American Chamber of Commerce of the Philippines who will be the guest speaker. The event will also mark Reader’s Digest 91st anniversary, a milestone for the globally popular magazine founded by Dewitt and Lila Wallace in the US.
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