Cabanatuan City—The holidays will be extra sweet and special for residents here as SM City Cabanatuan launched its centerpiece 35-foot-tall cupcake-inspired Christmas tree on Sunday at the mall event center.
Ian Ezekiel Balao, SM Regional Manager, said the event was in the longstanding tradition of making the yearend season the best for mall-goers of all ages.
“These launches would signal the start of the holiday season—the most wonderful time of the year. SM will bring you the best Christmas in every possible way you can imagine—festive, bright, and magical and the sweetest for Cabanatuan City,” said Balao.
Gracing the event were the Provincial Tourism Office represented by Armando Giron; Director Brigida Pili from Department of Trade and Industry; Police Supt. Ponciano Zafra and officers from Bureau of Fire Protection.
The annual Bears of Joy campaign once again invited mallgoers to take part in the noble initiative. For every P200 purchase, shoppers get two bears—one they can bring home and the other they can donate.
The donations will be given to charities along with personal notes from shoppers, making this year’s Christmas memorable for many children.
Of course, Santa Claus joined the fun with kids from Amazing Grace Christian School and shoppers delighted in dazzling sights, joyful sounds, festive tastes, holiday finds, and all the Yuletide feels through this celebration.