Home improvement and construction supply retailer Wilcon Depot recently launched their 49th retail outlet in the country, in General Trias, Cavite. This is Wilcon Depot’s 5th outlet in the province following their branches in Silang, Bacoor, Kawit and Dasmariñas City. The store has a total area of over 13,000 square meters, carrying an array of home building materials ranging such as tiles, sanitary wares, plumbing, furniture, home interior, building materials, hardware, electrical, appliances and other Do It Yourself (DIY) items. “Wilcon is here to help Filipinos build their dreams into reality,” explained Wilcon president and CEO Lorraine Belo-Cincochan. “As we bring Wilcon Depot closer to key cities and localities across the country and make it accessible to every Filipino home builder and homeowner, you can ascertain that we are the one-stop shop you can always rely on for your home building and improvement needs.” Wilcon plans to have a total of 67 operating stores by 2020. It has set its sights on opening stores in General Santos City, South Cotabato and Puerto Princesa, Palawan next year. At the opening of the Wilcon Depot branch in Cavite were (from left to right): provincial Eengineer Gilbert Gandia, Kent Floors President Jerry Tiu, Wilcon Depot SEVP-COO Rosemarie Ong, General Trias City Mayor Antonio Ferrer; 6th district representative Luis Ferrer; Lorraine Belo-Cincochan; and LIXIL Water Technology retail sales & trade marketing director Joralyn Ong.