SMX convention center has grown as a simple meetings and conventions facility to a go-to venue for both local and international events, covering seven properties, and an three additional properties in 2019. Now going on its 10th year, SMX Manila, the flagship property, remains the strongest industry player with four halls that can house 10,000 persons, five function rooms and 15 smaller meeting rooms with a total of 17,480 square meters of leasable space. SMX convention center Davao came about in 2012. Located on the third level of the SM Lanang Premier, it boasts a gross floor area of 7,835 square meters. SMX Aura was launched in 2013 at the third and fourth levels of SM Aura Premier at the Bonifacio Global City in Taguig, with a total 3,137 square meters of leasable space. SMX Bacolod kicked off in 2014, and became the leader in the Negros Island Region’s local and foreign MICE events as well as corporate and social functions. Sky Hall Seaside Cebu blasted off in 2016 to become the scene for social and corporate events in bustling Cebu city. “Having a second events venue in a growing city like Cebu, will only reinforce our company’s commitment to have a presence in key Philippine gateway cities”, said SMX vice-president Walid Wafik.