Filinvest Land, Inc., a company with a diverse range of real estate developments, is picky when it comes to construction partners. The company believes that even the smallest board, or the most subtle of mouldings, should project quality. One brand Filinvest uses consistently is HardieFlex®. because of its products’ resistance to fire, impact, moisture damage, rodents and termites. Filinvest also demands versatility. Aside from using the fiber cement boards for interior purposes, they have explored outdoor applications, too. One of the company’s projects, Princeton Heights in Molino, Cavite, (see photo) has a New England theme, with traditional exterior siding as a notable design feature. To attain this look, Filinvest used HardiePlank® siding with a wood grain-textured finish. First introduced in the mid-1980s, James Hardie’s fiber cement technology is now the go-to building material for ceilings and walls.