Feted in London
Ortigas & Company recently garnered multiple awards from the Stevie International Business Awards in London, England for its marketing campaigns. The firm claimed three Silver Stevie Awards: Marketing Campaign of the Year-Retail and Brand Experience of the Year-Consumer for Estancia Vast Imaginarium, and Marketing Campaign of the Year-Real Estate for the Ortigas East Christmas Street Light Musical Tunnel. It also bagged a Bronze Stevie Award for Rebranding/Brand Renovation of the Year for Ortigas East. The Vast Imaginarium was Ortigas & Company’s Christmas feature for Estancia last year, inspired by renowned artist Yayoi Kusama’s Infinity Rooms. The Christmas Street Light Musical Tunnel was launched last year as the first of its kind in the Philippines, and marked the rebranding of Frontera Verde into what is now Ortigas East. At the awards were (from left to right): Ortigas & Company marketing manager Monique Castaneda; Stevie Awards president Michael Gallagher; and Ortigas & Company marketing officer Sheila Perez.