Latching on to the millennial travel bug
RIDING on the wave of a booming tourism industry, the budget hotel sector is expected to prosper in the following years as more millennials travel, according to developer Roxaco-Vanguard Hotel Corporation (RVHC). The company, in partnership with Robinsons Land Corp. (RLC), has so far built five Go Hotels in the Philippines.
The company aims to have a total of 20 branches in the next ten years. “We focus on providing the basic necessities and keeping them just a stone’s throw away from the nearest must-visit locales, where visitors can find attractions at every corner,” said JJ Montinola, assistant vice president of RVHC.
The global travel industry is experiencing a shift as more millennials travel. According to the United Nations World Tourism Organization, (UNWTO), the number of youth travelers is expected to hit 320 million annually by 2020.
“The millennial generation is growing up in a technologically dependent world where travelling is made so easy with the emergence of online booking apps for hotels and airlines, as well as tourist-related apps like language guides and navigation maps,” said Montinola.