Ayala Land (ALI) kicked off this week the first phase of the P65-billion Vertis North estate in Quezon City, which includes both the mall and hotel components. The first phase of the 45-hectare development includes Ayala Malls Vertis North, which opened around 20% of the total development last June 9 and Seda Vertis North, the largest hotel under the Seda brand that houses 438 rooms. ALI spent P32 billion for the construction of six residential developments, the mall, hotel, as well as for the development of land. The mall will have a leasable area of 40,249 square meters which will be occupied by retailers catering to the millennial generation. The project will offer concepts such as Japan Town, Korean Town, and Urban Turf that primarily focus on different dining options based on these themes.