Trade Secretary Ramon Lopez (fourth from left) delivers the keynote address on ‘Pump-Priming the Economy and its Effect to the Business Sector’ at the opening of this year’s two-day Franchise Asia Philippines 2018 at the SMX Convention Center Manila. With Lopez are (from left) PFA vice chair Robert Trota, president of Max’s Group; PFA president Richard Sanz, chief executive of Food Asia Corp.; PFA chair for Asean and Franchise Asia Philippines 2018 overall chair Sam Christopher Lim; Franchise Asia Philippines 2018 Conference chair Alice Liu; PFA chairman emeritus Samie Lim, chairman of Blims Lifestyle Group; PFA vice chair and Philippine Chamber of Commerce and Industry president Ma. Alegria Sibal- Limjoco; and PFA chairman Alan Escalona, president of Fruit Magic.