Cebu Pacific opens Tokyo office to entice passengers

Cebu Pacific Air said it strengthened its presence in Japan with the opening of an office in Tokyo.

It said the Cebu Pacific Japan branch office in Chuo-ku Tokyo would serve as the hub for all of the airline’s activities and business transactions in Japan. 

The airline said aside from business-to-business and business-to-customer transactions such as group reservation services, ticket sales and customer support, the Tokyo office would drive marketing strategies and promotional activities of Cebu Pacific in Japan.

“Our very own branch office in Japan symbolizes the next stage of growth into the Japanese market which has become one of the most important across our network. This is about as looking to improve our offering to the Japanese customer,” said Cebu Pacific chief executive adviser Mike Szcus.

“We want them to experience Filipino hospitality and the wonderful destinations that we offer in the Philippines,” he said.

Tomohiko Matsumoto, who was appointed Cebu Pacific country manager for Japan in December 2017, said there was much opportunity for trade and tourism between the two markets.

“Our vision is to bridge the gap between the Japanese market and Cebu Pacific Air. Cebu Pacific Air, with year-round low-cost fares, gives Japanese travelers more options and more choices. We look forward to enticing more Japanese to visit the Philippines and fly with Cebu Pacific Air,” Matsumoto said.

Cebu Pacific, now on its tenth year of operations in Japan, mounts a total of 70 flights a week between Japan and the Philippines. 

Cebu Pacific flies between Manila and Narita, Osaka, Nagoya and Fukuoka and between Cebu and Narita, utilizing its fleet of Airbus A330 and A320 aircraft for these routes.

“In 2017, we flew over 435,000 passengers between the Philippines and Japan. Compared to the number of Japanese travelers, there is much room to grow. We want to offer a compelling travel product for the Japanese market―air service that is efficient, affordable and safe. Cebu Pacific Air is continuously growing as a global airline,” Cebu Pacific Air vice president for cargo Alex Reyes said.

“Our Japan branch office is our commitment to invest more in Japan. We will make ticket purchase and reservations even more accessible to travelers. Our intent is to continue to contribute to growing business and tourism in the destinations we serve,” he said.

Cebu Pacific Air operates one of the youngest fleets in the world with an average age of below five years old for all its aircraft. 

Its 65-strong fleet is comprised of four Airbus A321ceo (current engine option), 36 Airbus A320, eight Airbus A330, eight ATR 72-500 and nine ATR 72-600 aircraft. 

CEB expects delivery of four more A321ceo, 32 Airbus A321neo and seven ATR 72-600 aircraft until 2022.

Topics: Cebu Pacific Air , Japan , Mike Szcus , Tomohiko Matsumoto , Alex Reyes
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.