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Smart leads in mobile video performance, at par with US

Independent mobile analytics company OpenSignal recently released its first per-operator study for Asian telecom carriers, breaking down and detailing mobile video performance per carrier in Singapore, Australia, Taiwan, Myanmar, Thailand, Malaysia, Indonesia, Cambodia and the Philippines.

OpenSignal’s per-operator report, which builds on its previous State of Mobile Video report, said local telecommunications company Smart Communications Inc. garnered a video experience score of 42.2, ahead competitor Globe Telecom Inc.’s 29.2, and well above the Philippines’ overall score of 34.98.

In the same report, Open Signal said Smart’s performance was comparable with video experience on US carriers.

OpenSignal showed Smart’s score to be at par with that of international carriers, such as AT&T’s score of 40.88 and Sprint’s 41.1, concluding that Smart has been providing its customers the better video experience in the country.

OpenSignal’s per-operator study included special reports on video experience in Europe, US.

OpenSignal said as global demand for mobile video continued to rise, the demand for better video experience was also increasing. In its first State of Mobile Video report, OpenSignal found that the best mobile video experience could be found in Europe, with Czech Republic topping the list of 69 covered countries with a score of 68.52.

The Philippines scored 34.98 in the study released in September.

According to OpenSignal, the video experience metric measures exactly what consumers are experiencing when they watch videos. Built on an International Telecommunication Union-based approach for measuring video quality, it is derived from several underlying parameters based on real-world measurements of video streams from the world’s largest video content providers.

This is aligned with a recent research report by content delivery firm Limelight Networks, which said Filipinos are also among the world’s most avid video consumers in the world. 

The study, which collected responses from 10 countries in August, showed that viewers in the Philippines watch the most online video each week at eight hours and 46 minutes—even more than India and the US, where people watched close to eight and a half hours of online video.

Topics: Smart Communications Inc. , mobile video performance , OpenSignal
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