ABS-CBN Corp. and GMA Network Inc. claimed they both sustained higher television ratings in October.
ABS-CBN of the Lopez Group posted an average national audience share of 46 percent in October, up 23 percent compared with rival GMA Network Inc. with 33 percent, according to data from Kantar Media.
ABS-CBN took the lead in all territories, including Mega Manila where it scored an average audience share of 36 percent against GMA’s 34 percent, and in Metro Manila with 41 percent against GMA’s 27 percent.
ABS-CBN also won in Total Luzon with 43 percent compared with GMA’s 34 percent, in Total Visayas with 53 percent against GMA’s 28 percent and in Total Mindanao with 50 percent against GMA’s 33 percent.
ABS-CBN also led other networks across all time blocks in October, including the morning block, where it scored an average audience share of 39 percent against GMA’s 32 percent.
GMA, meanwhile, said it maintained its supremacy in the nationwide television ratings competition in October based on data from Nielsen Phils. TV Audience Measurement.
According to GMA, its ratings in the National Urban Television Audience Measurement (NUTAM) posted an an average total day people audience share of 41.7 percent from October 1 to 28, higher compared with ABS-CBN’s 38.1 percent.
The network also registered winning numbers across all day parts in NUTAM. In the morning block, GMA registered a 38.5 percent people audience share versus ABS-CBN’s 35.9 percent.
In the afternoon line-up, GMA dominated its time block with 45.4 percent as against ABS-CBN’s 375 percent. Subsequently, the evening block was also ruled by GMA with 40.2 percent versus competition’s 39.4 percent.