Taipei, Taiwan―Filipino companies brought new products to the Taipei Food Exhibition 2019 to surpass sales in 2018.
Philippine trade attache to Taiwan Michael Alfred Ignacio said the list of participants in this year’s trade show was curated in observance of the mandate of the Trade Department to mainstream all products that could be exported, particularly those in the niche category that have the potential for mass and institutional following.
“We need for our products to be export-ready. That’s why we brought in a combination of established brands and niche brands that could support the department’s mantra of bringing these products out in the open,” he said at the sidelines of the Taipei trade event.
The department aims to surpass 2018’s $25 million in booked sales despite a decrease in the number of Filipino exhibitors who joined the trade show this year.
There were 11 Filipino companies that joined Taipei Food 2019, compared to 17 companies in 2018.
This year’s participants include Century Pacific Food Inc., Destileria Limtuaco & Co. Inc., Team Asia Corp., Tropicana Food Products Inc., Grand Asia Integrated Natural Coco Products Corp., JND Manufacturing Industries Inc., Leonie Agri Corp., Mira’s Turmeric Products, Pasciolco Agri Ventures, Yearluck Food and Industrial Corp. and Yanyan International Philippines Inc.
Ignacio said several companies that joined in 2018 were not yet ready to go global while others were not fit to join the show because of some food preferences of the Taiwanese market.
“I think we should be a little more discerning of what the intended market wants. And we should allow our companies to develop a bit more especially in terms of packaging. What we should really focus on is the 24 million Taiwanese consumer market who are curious of what the Philippines has to offer instead of the 150,000 Filipinos who are going to buy our products, no matter when or where,” he said.
Filipino companies participated not only for visibility and sales but also to benchmark their products as well as their packaging designs against other international brands.
The Philippine delegation also rode on the so-called health, natural and organic wave as it brought along products supplemented with vitamins and superfoods like coconut oil-based products, Moringa and Mung bean-unfused cereals and crackers as well as turmeric products.
Ignacio is optimistic that more Filipino companies would join the Taipei Food Show 2020.