Max’s Group Inc. said it will launch a new concept store for United Arab Emirates and Qatar markets, expanding its portfolio in the quick service restaurant segment.
MGI said it would work out with partner Landmark Food Limited to open 13 Max’s All About Chicken stores in UAE and Qatar in the next five years.
The deal was finalized after a successful pilot run of the store concept in Deira City Center, Dubai.
Max’s All About Chicken is inspired by the iconic Max’s Fried Chicken and offers a variety of internationally chicken flavors such as Tandoori, barbeque, lemongrass and ranch.
The iconic Sarap-To-The-Bones Fried Chicken of Max’s will also be made available to diners.
Dubai’s Ibn Battuta Mall will be the brand’s first full concept store that will feature a vibrant, colorful, and fun aesthetic. The store is set to open in December 2017.