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Aboitiz wins international award for bakers program

The Aboitiz Group was recognized among the world’s most outstanding organizations for its livelihood program empowering the country’s soldiers during the 2019 IABC Gold Quill Awards held in Vancouver, Canada.

For more than 40 years, the International Association of Business Communicators’ Gold Quill Awards has recognized and awarded excellence in strategic communication nationwide. The program is considered as one of the most prestigious awards programs in the communication profession.

“The IABC Gold Quill Awards celebrates extraordinary communication by recognizing innovative, strategic work that delivers significant business results,” said Gabrielle Loring, chair of the award committee.

Aboitiz Equity Ventures Inc. assistant vice president for media relations Maricar Bautista receives the IABC’s 2019 gold quill excellence award in Vancouver, Canada.
During the IABC World Conference Excellence Gala on June 11, AEV received an award of excellence for its entry “Noble Bakers: Bakery Management Training and Equipment Donation” under the corporate social responsibility category.

There were 638 entries from all over the world. Only 86 entries won excellence awards while 116 received merit awards. Of the five gold quill winners from the Philippines, AEV was the only one to bag the prestigious gold quill award of excellence. The other four entries received merit awards.

“Our gold quill award for Noble Bakers is a clear testament of our determination to drive change for a better world by advancing business and communities—through service excellence. We will continue to work hard to implement communication initiatives that best reflect our purpose and values,” said AEV president and chief executive Erramon Aboitiz.

Noble Bakers is an Aboitiz CSR project that aims to empower wounded and retiring Armed Forces of the Philippines soldiers to become productive citizens by providing them with a financially-sustainable bakery business, equipping them with the skills to run it profitably. The wounded soldiers are disabled military members who cannot return to combat anymore due to injuries incurred in armed conflict. 

Noble Bakers was described by IABC gold quill evaluators as “a well-executed and clear-minded project from start to finish” that had “excellent use of storytelling to convey the objectives of the program and to win hearts and minds.”

Another evaluator commended it as “a very strong entry”, with all elements coming together nicely to form a powerful package and a great story.

Last year, the Aboitiz Group was named Company of the Year-2nd runner-up after winning the third most number of awards of excellence in the country.

AEV is the public holding company of the Aboitiz Group with major investments in power, banking and financial services, food, infrastructure and land. It is also recognized as one of the best-managed companies in the Philippines and in the region, consistently cited for its commitment to good corporate governance and corporate social responsibility.

Topics: Aboitiz Group , 2019 IABC Gold Quill Awards , bakers program
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